Public relations should be a central part of your marketing strategy:
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April 21, 2014

By Ken Jennings

A key element that most people don’t often consider when choosing to invest in a franchise is whether or not the particular franchise fits within their personality type. The first thing that potential franchisees typically evaluate when reviewing franchises are the hard stats such as the number of locations and investment requirements, but there are other critical factors. Franchises are much like dating, but unfortunately, there aren’t any matchmaking services that test your compatibility points when you are exploring options.


Take the dating analogy and dissect the franchise investment decision into an analytical comparison of all of the factors that need to be considered. For example, some franchises may be very labor-intensive and messy, but have a much bigger price point behind each service; others are fast and clean, and require less labor yet more material.

Below are some essentials that potential owners need to contemplate when shopping for a franchise:

  • Time factor – The length of time for each individual job is a critical concept to consider when deciding to invest in a services’ franchise business. Jobs in certain industries can take weeks to complete, while others can be a quick 30-minute task. Keep top of mind your personal preference towards a longer or shorter time period on a specific franchises’ service delivery requirements, as there can be a significant variation across the types of labor-driven work.
  • Mess factor – Some jobs, such as painting, can be very messy and require a great deal of tools.  Don’t forget about the needed equipment and their weight as a consideration to keep in mind. Some people would prefer not to have to be lugging heavy gear to every job.
  • Physical labor – Interested in getting in your workout all day, every day or do you prefer the convenience of being on a laptop? Keep in mind that some jobs require an immense amount of physical strength. Some people love doing physical jobs, while others prefer to be in a more traditional field wearing a suit every day.
  • Personal interest – Love working with food and being in a kitchen or are you really into tech? Then, maybe consider your fit for either a restaurant or with an IT franchise. Think about stress factors for your personality – whether you can’t be tied to a desk all day or you simply hate traffic and prefer to not have to constantly visit clients. Don’t want to always smell like food and be around certain types of cuisine? Then you probably shouldn’t consider a franchise in the food and beverage industry.
  • Location – Another important aspect to consider is whether or not you enjoy being inside or outside. While some people love working in any kind of weather, others prefer air-conditioning and heat options in their 9 to 5 occupation.
  • Customer interaction – Some customers can be, to put it nicely, a bit of a nightmare. More social personalities prefer to directly interact with customers, while others would favor having just a few corporate clients that require less social interaction. Know what you like and choose wisely.

For long-term job satisfaction, finding the right fit in terms of compatibility is one of the most important decisions when investing in a franchise. ‘Doing what you love and loving what you do’ leads to higher efficiency and productivity in the workplace, which can certainly affect reaching optimal financial goals quicker. The goal is to find what you are passionate about and become part of the minority of people that look forward to going back to work after the weekend.


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Apr 17, 2014

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Eye Physicians of Austin engaged Sixthriver Architects, Raymond Construction, Edge Realty Partners and Marasco & Associates of Denver to help them design, build and lease new offices in North Austin. Click the image to launch a slideshow taking you on a tour of the facility.

By Jan Buchholz – Staff Writer

Eye Physicians of Austin has embraced the value of owning its own real estate for many years and recently completed an extensive redevelopment project on Burnet Road in an area of North Austin that is erupting with new vitality.

The 22,000-square-foot building at 5011 Burnet Road with its striking curved facade and unexpected visual details was designed not only to house the six physicians and an affiliated staff of about 40, but also to provide cash flow from two retail tenants on street level.

Click on the photo to see a slideshow of the development. Austin Business Journal subscribers can read an interview with the physicians on their development strategy and business model exclusively in the April 18 weekly edition.

Sixthriver Architects handled the design assignment with Senior Associate Jeff Langham taking the lead on the project.

View photos below:

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Within the Eye Physicians of Austin practice is a retail eyewear shop with a soaring ceiling and skylights.

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The Eye Physicians of Austin building and interiors were designed by Sixthriver Architects and feature interesting curves and geometric details.

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The employee kitchen at the Eye Physicians of Austin features expansive views of the neighborhood in a booming area of North Austin along Burnet Road.

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Jeff Langham, senior associate with Sixthriver Architects, took the lead role in designing the Eye Physicians of Austin facility. It contains 20 exam rooms.

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Sixthriver Architects created visually interesting external juncture at the Eye Physicians of Austin facility at the intersection of Burnet Road and Hancock Drive.


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LS millennial image

One of the common business challenges that we have recently faced while working closely with our diverse clients is how to appeal to millennials.

While there is no one trick to attract this young generation, which is made up of the 80 million people  that were born between 1980 and 2001, we want to share a few insights into grabbing their attention from our experience:

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news coverageA positive media story published on your company and the entire executive leadership team is thrilled. Take the time to congratulate yourselves. However, now the real work begins.

While the media coverage will circulate on its own through the Internet and to your target audience, there are basic proactive steps a business can take to maximize the content to reach your current and prospective customers.

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