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 CzechInvest
Communicating innovation
CzechInvest, the Investment and Business Development Agency of the Czech Republic's Ministry of Industry and Trade, sought to deepen the U.S.’s understanding of the Czech Republic’s biotech sectors and expanding innovation-based economy.
anthonyBarnum was retained to develop strategies highlighting the country’s human resource assets and prowess in engineering and biotechnology research. Tactics implemented on behalf of CzechInvest included publicizing key studies highlighting the nation’s strategic advantages to multinational corporations; creating developing an aggressive national media relations campaign designed to build understanding of the nation’s biotechnology capabilities; and writing a stream of sector-specific press releases designed to publicize the nation’s historical scientific and engineering accomplishments.
anthonyBarnum has secured feature articles and mentions across the top 25 U.S. business outlets. Today the Czech Republic has received significant exposure in outlets ranging from USA Today to The Wall Street Journal to U.S. News and World Report. |
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