BP
Reputation management on the internet

BP, a number-two ranked energy company on the Fortune 500 list, retained anthonyBarnum to help manage the development of a new U.S. internet site to be leveraged as a reputation management tool.

anthonyBarnum managed the editorial process, strategized the development of key messages for critical business units, and developed web copy for nearly 150 pages of the site, www.bp.com/us. anthonyBarnum also assisted BP in developing ways to leverage the site during times of emergency response.

anthonyBarnum continues to work with BP to maintain its award-winning Planet BP intranet site, read daily by 40,000 domestic employees. Planet BP recently received a Bronze Quill award from the Houston Chapter of the International Association of Business Communicators.